Yet to attain | Minimum goals attained | Minimum goals exceeded | Higher goals attained | |
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Language - terminology
Ability to use correct and appropriate language.
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Does not use or recognise the majority of terms.
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Uses or recognises the majority of terms.
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Uses and recognises the majority of terms.
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Is conversant in terminology and uses without preparation or prompting.
Du använder termer korrekt och spontant.
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Interpretation
Ability to discuss an advert's message as it is presented and as it relates to reality.
Ability to relate experience (own or others) to the message.
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The message is not explained and/or exemplified.
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Treats, to the most part with accuracy and relevance, more than one aspect of the advert.
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Clearly explains and accurately treats more than one aspect of the message and their relevance.
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Clearly delineates, evaluates and treats, by both text and real life reference, more than one aspect of the ad.
Du behandlar flera olika budskap och idéer på ett tydligt sätt och kopplar samman reklambilden med verkliga livet.
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