Ämnen:
Teknik
·
Årskurs:
7 - 9
Brand is the personality of a company. It conveys what the company stands for, through all of the company's communications, visual pieces and actions. An example would be a well-known IT Company, Apple. The company projects a humanistic corporate culture. This is evident through everything they do including support of good causes, involvement in the community, innovative advertising and excellent customer service. Their brand connects with people and they buy or use their products to feel a part of the brand.A corporate identity is the overall image of a company, firm or business. The identity of a company is developed to build the companies visibility and recognition. Companies build identities that help customers fill a sense of belonging to their brand. A company's identity answers the following questions about the company: Who are we? Where are we going?
Rödabergsskolan, Stockholm Grundskolor · Senast uppdaterad: 14 januari 2022